Your funnel has answers.
First, ask better questions.
A free diagnostic blueprint for marketing operations teams who want to stop guessing and start auditing — using the AI tools already in your stack.
Fortune 500 healthcare & life sciences
Snowflake · Power BI · HubSpot · Salesforce
Works with Claude Code & ChatGPT
More AI tools. The same blind spots.
Enterprise marketing teams have more data, more dashboards, and more AI tools than ever. And yet the same problems keep surfacing — budget going to channels that don’t convert, attribution that doesn’t hold up in the boardroom, pipelines that look healthy until they don’t.
AI doesn’t solve this. It accelerates it. If your diagnostic logic is broken upstream, your AI-generated analysis is wrong faster.
- Attribution looks clean. Pipeline disagrees.The data shows performance. The sales team sees something different. Both are right.
- Dashboards answer every question except the right one.You can see what happened. You can’t see why — or where the constraint actually is.
- AI tools give you analysis. Not diagnosis.Agentic workflows are only as sound as the questions they’re built to ask.
“The gap isn’t data availability. It’s data usability — and the diagnostic structure to know which questions matter.”
— Yuhanna Sherriff, B2B Funnel Lab
Yuhanna Sherriff
Senior Marketing Analytics Leader — 15+ Years Enterprise Analytics
I’ve spent 15 years inside Fortune 500 healthcare and life sciences organizations auditing marketing operations — finding where strategy and data diverge, and why campaigns that look healthy on paper quietly underperform.
B2B Funnel Lab is built on that work. The frameworks and tools here are what I use to structure diagnostic analysis before any AI runs a single query.
Get the Funnel Fix Blueprint — free.
A structured diagnostic guide for identifying where your B2B funnel is breaking — and which AI-assisted audit to run first.
No dashboards required. No new tools. Just a clear methodology for asking better diagnostic questions of the data you already have.
Funnel Fix Blueprint
- Funnel diagnostic framework — where to look first
- Channel-by-channel constraint checklist
- AI prompt structure for each audit area
- Common misdiagnoses and how to avoid them
Download Free Blueprint
Free — delivered instantly
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